Sky's decision to begin its 3D broadcasts with weekly football matches might be an attempt to shift 3D's appeal to a new audience.
We’ve learnt today that the creators of Scream 4 are not planning on shooting the film in 3D. When asked by entertainment-news website IESB whether the film was likely to be released in 3D, the film’s writer, Kevin Williamson, said: “I don’t think it’s an option. We’re the movie that makes fun of it.”
This is representative, perhaps, of the way people currently perceive 3D technology – a gimmick, a novelty, a tactless device. But as 3D takes hold in the cinema and living room, the need to wow the audience with in-your-face effects will surely subside. But 3D might well struggle to prove itself as a grown-up device – even with the massive (!) hype currently surrounding the technology.
One ray of hope, and it’s surely no coincidence, is that Sky 3D will begin its regular UK broadcasts with weekly football matches. This distances 3D from the swarm-of-bees/razor-sharp-cutlass kind of imagery that gave it its long-standing gimmicky image.